This is important for creating a “digital mood board” that prompts users to scroll the feed. Pro Tip: Display a curated and design-forward feed on your resort website in an aesthetically-pleasing way like Turks & Caicos hotel Beach Enclave has done (seen below).īefore designing a grid, research and understand the hotel’s social media style and aesthetic. The use of a well-curated feed, with frequent posts, will help build upon the engagement Instagram Stories already bring to an account, as discussed in Part 1 of this series - The Power of Instagram Stories.
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